The sophisticated British automotive brand Aston Martin recently hired American Football star Tom Brady as its brand ambassador. In response RAM Trucks announced today its own brand ambassador.
It’s going to be the United Kingdom royal family member; Prince William.
In a press release earlier today, RAM explained the companies thinking behind the bold and, some would say, controversial move. RAM understands that closely associating the British monarchy with a brand close to hard working American patriots could appear counter intuitive. A representative of RAM Trucks made this statement earlier today:
RAM Trucks also announced that the upcoming special edition models will take advantage of this new partnership with Prince William.
The first model will be called the RAM Successor. This level of trim will come with red paint flecked with real gold and a purple velvet interior. People with enough money for one of these limited production models will also find the truck comes with a chauffeur. Also included in the newly designed pull-out bed of the truck will be fully stocked shotgun rack. After all, one often wishes to relax and do some pheasant or peasant shooting before a late afternoon tea party.
The second special edition is called the RAM Princess. This is the trim level RAM expects most people to be excited about.
Prices are yet to be released. However, do expect them to be expensive. Don’t doubt that for a moment. Think, really fucking expensive.
RAM has promised to show the trucks at the LA auto show next year. Then we can expect the first vehicles to roll off the line in 2018.